Care Team
Here at Norwood House, from the receptionist who brings you your morning newspaper, through to the manager and carers who are ever present, work hard to settle all our residents quickly into home life. We ensure peace of mind for all and the chance for each and every resident to flourish as an individual. The care and companionship of staff and residents ensures that a quality of living is achieved that simply would not be possible alone.
The experienced care assistants selected for their skills operate a 24 hour service, delivering a high standard of care to suit the individual needs. Whilst the registered Manager supervises the day to day running of the home and ensures that the care delivered encompasses social, physical, psychological and environmental needs.
The staff of Norwood House are all highly trained to NVQ level and extremely experienced and skilled. They provide a safe, caring and stimulating home environment with an emphasis on respect for individuality and dignity for all. Our senior care staff members are all qualified to administer prescribed medication to the residents as required. We have a doctor and district nurse on call should they be required and ECP (Emergency Care Practitioner) provides medical attention within the home and is able to prescribe medication or admittance to hospital if necessary. At Norwood House we strive to reach new and improved levels of care and see continual training and learning as essential to improved practice.
We are aware that no two people are the same, hence our approach reflects this. We work from the outset to understand each and every resident's needs and from this we deliver a level of care and support that gives each resident the best possible experience. For many, our care home provides a renewed sense of purpose as the companionship and support of staff, family and other residents replaces the burden and anxiety of living alone.
Samantha Bates
Samantha Bates is an experienced and dedicated Registered Manager with over 20 years’ experience in adult social care. Throughout her career, she has developed extensive knowledge and expertise in delivering high-quality, person-centred care, with a strong commitment to ensuring the very best outcomes for elderly residents and their families. Samantha previously worked as a Registered Manager within a private healthcare facility and has also spent seven years working within Local Authority rehabilitation services. These roles have provided her with a broad understanding of complex care needs, rehabilitation pathways, safeguarding, compliance, and effective leadership within health and social care settings. Passionate about promoting dignity, independence, and wellbeing, Samantha believes every individual should receive compassionate care tailored to their personal needs, preferences, and goals. Her leadership style is centred around creating a warm, supportive, and respectful environment for both residents and staff. Alongside her professional experience, Samantha is currently working towards her Level 7 qualification in Health and Social Care Management, further strengthening her leadership skills and professional development within the sector. Outside of work, Samantha enjoys travelling and creating new experiences with her family, which reflects her positive outlook and appreciation for meaningful connections and quality of life.
Samantha Bates
Samantha Bates is an experienced and dedicated Registered Manager with over 20 years’ experience in adult social care. Throughout her career, she has developed extensive knowledge and expertise in delivering high-quality, person-centred care, with a strong commitment to ensuring the very best outcomes for elderly residents and their families.
Samantha previously worked as a Registered Manager within a private healthcare facility and has also spent seven years working within Local Authority rehabilitation services. These roles have provided her with a broad understanding of complex care needs, rehabilitation pathways, safeguarding, compliance, and effective leadership within health and social care settings.
Passionate about promoting dignity, independence, and wellbeing, Samantha believes every individual should receive compassionate care tailored to their personal needs, preferences, and goals. Her leadership style is centred around creating a warm, supportive, and respectful environment for both residents and staff.
Alongside her professional experience, Samantha is currently working towards her Level 7 qualification in Health and Social Care Management, further strengthening her leadership skills and professional development within the sector.
Outside of work, Samantha enjoys travelling and creating new experiences with her family, which reflects her positive outlook and appreciation for meaningful connections and quality of life.
Clare
Clare has worked in adult social care since the age of 18, beginning her career in a part-time support role while studying at university. What started as a flexible job quickly became a long-term passion, as she discovered how rewarding it is to support people to live well, maintain their independence, and feel genuinely cared for. Since then, she has continued to build a strong and varied career within the sector, developing both her clinical understanding and leadership skills. Over the years, Clare has gained extensive experience across different areas of adult social care, progressing into senior and management roles. She is confident in leading day-to-day operations within a care setting, ensuring high standards of care, safety, and compliance are consistently met. Clare takes a hands-on approach to leadership and is known for being visible and approachable within the home, regularly spending time with residents, relatives, and staff. She is deeply committed to creating a positive, person-centred culture where residents feel respected, listened to, and truly at home. Clare places strong emphasis on tailoring care to individual needs, preferences, and life stories, ensuring that each person receives support that is both meaningful and dignified. Whether a resident is staying for respite care or long-term support, she is passionate about making their experience as comfortable, reassuring, and enriching as possible. Clare also takes great pride in supporting and developing her team. She believes that well-supported staff deliver the best care, and she works closely with colleagues to encourage continuous learning, reflective practice, and professional growth. She has experience in supervising teams, supporting performance development, and fostering a culture of openness, accountability, and teamwork. In her role as Care Home Manager, Clare is responsible for overseeing regulatory compliance, safeguarding, care planning quality, and maintaining strong relationships with families, healthcare professionals, and external agencies. She is committed to maintaining high standards aligned with CQC expectations and continuously looks for ways to improve service delivery and outcomes for residents. Clare is currently studying for her Level 5 Diploma in Adult Social Care, demonstrating her commitment to ongoing professional development and staying up to date with best practice in the sector. She is passionate about driving improvement within the home and ensuring it remains a safe, welcoming, and well-led environment. Outside of work, Clare is a dedicated and busy mum of three. She values family life and enjoys spending her free time with her children and loved ones, which she feels helps her maintain balance and brings a strong sense of empathy to her professional role.
Clare
Clare has worked in adult social care since the age of 18, beginning her career in a part-time support role while studying at university. What started as a flexible job quickly became a long-term passion, as she discovered how rewarding it is to support people to live well, maintain their independence, and feel genuinely cared for. Since then, she has continued to build a strong and varied career within the sector, developing both her clinical understanding and leadership skills.
Over the years, Clare has gained extensive experience across different areas of adult social care, progressing into senior and management roles. She is confident in leading day-to-day operations within a care setting, ensuring high standards of care, safety, and compliance are consistently met. Clare takes a hands-on approach to leadership and is known for being visible and approachable within the home, regularly spending time with residents, relatives, and staff.
She is deeply committed to creating a positive, person-centred culture where residents feel respected, listened to, and truly at home. Clare places strong emphasis on tailoring care to individual needs, preferences, and life stories, ensuring that each person receives support that is both meaningful and dignified. Whether a resident is staying for respite care or long-term support, she is passionate about making their experience as comfortable, reassuring, and enriching as possible.
Clare also takes great pride in supporting and developing her team. She believes that well-supported staff deliver the best care, and she works closely with colleagues to encourage continuous learning, reflective practice, and professional growth. She has experience in supervising teams, supporting performance development, and fostering a culture of openness, accountability, and teamwork.
In her role as Care Home Manager, Clare is responsible for overseeing regulatory compliance, safeguarding, care planning quality, and maintaining strong relationships with families, healthcare professionals, and external agencies. She is committed to maintaining high standards aligned with CQC expectations and continuously looks for ways to improve service delivery and outcomes for residents.
Clare is currently studying for her Level 5 Diploma in Adult Social Care, demonstrating her commitment to ongoing professional development and staying up to date with best practice in the sector. She is passionate about driving improvement within the home and ensuring it remains a safe, welcoming, and well-led environment.
Outside of work, Clare is a dedicated and busy mum of three. She values family life and enjoys spending her free time with her children and loved ones, which she feels helps her maintain balance and brings a strong sense of empathy to her professional role.